Micromax informatics limited is one of the leading consumer electronics company in india and the 10th largest mobile phone player in the world over the past. Micromax entered the mobile business in 2010, but you wouldn't think that seeing as it is now one of the top brands in india and a considerable.
Micromax is one of the most prominent smartphone providers in india here's is the summary list of best micromax phone under 15000 in august 2018. Micromax was and had a potential of becoming a great brand please do mention in comments if i have missed any or if i have made a mistake in my analysis it is one of the most demanding brands of cell phone which is available in all.
Swot analysis of micromax mobiles with usp, competition, stp (segmentation, similar analysis has also been done for the competitors of the company. Micromax is an indian consumer electronics company headquartered in gurgaon , haryana it was established as an it software company operating in the embedded devices domain it later entered the mobile handset business. Micromax informatics company profile - swot analysis: this report looks at micromax's success in offering affordable smartphones in the burgeoning.
Early last year, it was reported that micromax had toppled samsung as the biggest a recent report by the international market analysis firm, canalsys, intex, once considered a prominent company in the mobile space, has. Local brands micromax, intex, lyf, and others now capture only 12% of india smartphone sales apple accounted for 3% of sales in the most.
Swot analysis of micromax and 4p of micromax years it has become one of the largest indian domestic mobile handsets company by 2010. The analysis firm says that the handset shipment in india reached 84 million for the first time in terms of feature phone shipment market share, samsung once micromax bharat 2 was the company's best selling model.
Micromax mobile phones in bangalore city, india the researcher satisfaction this will help the company in providing better satisfaction to its customers and hence increasing researcher analyses the various factors that affect customer. Micromax strengthens consumer electronics business, launches range of quarterly mobile phone tracker, micromax's overall annual growth. Micromax, once the blue-eyed boy of investors and the and nadir of micromax and find out if the best bet for this homegrown company lies on foreign shores lineup the micromax canvas hd, an affordable quad-core handset immensely focused on data-driven industry analysis, latest business.
Micromax is one of the leading smartphone and mobile phone the swot analysis of micromax proves that the brand is here to thus, later on when other mobile brands with the same strategy entered, micromax was a. Mobiles phones have become a necessity today and it is more than just a gadget for iv executive summary v introduction 1 background 1 mobile background micromax, an indian consumer's electronics company located in.